1. Ritter’s Direct Mail Piece of the Week: Mission Lakes Dental Care

    Ritter’s Direct Mail Piece of the Week: Mission Lakes Dental Care

    Every Door Direct Mail (EDDM) is a great marketing tool for those industries that draw their clientele a set distance from their business. Some examples are restaurants, dry cleaners and healthcare. The biggest benefit of EDDM is the postage savings. The mailer selects their zip codes and/or carrier routes directly...

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  2. Target Marketing VS Shotgun Marketing

    Target Marketing VS Shotgun Marketing

    Our blog today is about the differences between Targeted Marketing and Shotgun Marketing. Targeted marketing allows a business to advertise to a specific set of consumers based on any variable such as age, gender, income, etc.  Target marketing creates specialized messages catered to the consumers that are most inclined to buy products or services from your company....

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  3. The Evidence – Direct Mail

    The Evidence – Direct Mail

    Let’s take a look at some numbers before we start with the hard evidence. Direct mail can be eye catching… in fact 79% of consumers spend time reading direct mail and 75% of consumers have made a purchase due to direct mail. Have you ever stopped to consider why direct...

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  4. Road Map to Direct Mail – Part 3

    Road Map to Direct Mail – Part 3

    Part 3: Strategy Checklist for Direct Mail Campaign Success Ritter’s Communications is happy to see that you have followed the Road to Direct Mail! Have you ever wished for a checklist in order to ensure the success of your direct mail campaign? Well, wish granted! Ritter’s Communications has created a...

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  5. Road Map to Direct Mail – Part 1

    Road Map to Direct Mail – Part 1

    Part 1: Four Advantages to Direct Mail Direct Mail is useful to all businesses no matter the size or industry. In fact, 60% of consumers in the U.S. are saying that they love checking the mail because it enforces their emotional connection to a specific company. The top four benefits...

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  6. How Much Will My Postcard Cost?

    How Much Will My Postcard Cost?

    Ritter’s Communications would like to assist you in estimating costs of a postcard campaign. There are many different costs associated with designing and mailing postcards. Some things to consider are paper, color, size and postage. Even beyond that there are other costs, such as mailing lists, that could drive up...

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