1. Ritter’s Direct Mail Piece of the Week: Potamkin Hyundai

    Ritter’s Direct Mail Piece of the Week: Potamkin Hyundai

    We recently received a most unusual direct mailer: a brown paper bag. Since I don’t normally get brown paper bags in the mail I was curious and of course felt compelled to open it.  This was genius on the part of direct mail marketing company, Potamkin Hyundai, a car dealership...

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  2. Ritter’s Direct Mail Piece of the Week: American Express

    Ritter’s Direct Mail Piece of the Week: American Express

    Co-op advertising is a great way to tie brands together and introduce new clients to sister brands of companies they already patronize. American Express recently teamed up with a group of three restaurants owned by the same parent company in the Ft. Lauderdale and Boca Raton area to send out...

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  3. Ritter’s Direct Mail Piece of the Week: Hallmark

    Ritter’s Direct Mail Piece of the Week: Hallmark

    Finding ways to interact with clients is important for marketers. This week’s direct mail piece of the week is from Hallmark and they got me engaged with their latest direct mail campaign. I receive monthly postcards from Hallmark because I belong to their loyalty club so they are definitely using...

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  4. Ritter’s Direct Mail Piece of the Week: Disney

    Ritter’s Direct Mail Piece of the Week: Disney

    Our direct mail piece of the week brought a smile to my face when I saw the envelope. Then I couldn’t wait to open it and see what was inside. Disney did a masterful job of leveraging familiar Disney characters in an effort to inform us about a new service...

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