1. Ritter’s Direct Mail Piece of the Week: Potamkin Hyundai

    Ritter’s Direct Mail Piece of the Week: Potamkin Hyundai

    We recently received a most unusual direct mailer: a brown paper bag. Since I don’t normally get brown paper bags in the mail I was curious and of course felt compelled to open it.  This was genius on the part of direct mail marketing company, Potamkin Hyundai, a car dealership...

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