1. Ritter’s Direct Mail Piece of the Week: Bravo Insurance Group

    Ritter’s Direct Mail Piece of the Week: Bravo Insurance Group

    Marketers know that personalization is important, however, many think personalization is saying “Dear Susan” or “Dear Tim”. When we receive a piece that truly is personalized, we sit up and take notice. Bravo Insurance recently mailed a personalized piece that was personalized in such an interesting manner that I wanted...

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  2. Ritter’s Direct Mail Piece of the Week: Adventures by Disney

    Ritter’s Direct Mail Piece of the Week: Adventures by Disney

    Brand recognition can go a long way in making the end user open an envelope. We recently received an envelope from Adventures by Disney and since I am a huge Disney fan, of course I was interested in what was inside. Let’s take a closer look. Format: The envelope was...

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