1. The Evidence – Direct Mail

    The Evidence – Direct Mail

    Let’s take a look at some numbers before we start with the hard evidence. Direct mail can be eye catching… in fact 79% of consumers spend time reading direct mail and 75% of consumers have made a purchase due to direct mail. Have you ever stopped to consider why direct...

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  2. Don’t Forget to Tip!

    Don’t Forget to Tip!

    What is Card Tipping? When you hear your print professional speak about Card Tipping, they’re not talking about a monetary donation given when the service was acceptable or remarkable; they’re talking about Card Affixing. Card Tipping or Card Affixing is a process that utilizes a clear removable glue to affix...

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  3. Road Map to Direct Mail – Part 1

    Road Map to Direct Mail – Part 1

    Part 1: Four Advantages to Direct Mail Direct Mail is useful to all businesses no matter the size or industry. In fact, 60% of consumers in the U.S. are saying that they love checking the mail because it enforces their emotional connection to a specific company. The top four benefits...

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  4. How Much Will My Postcard Cost?

    How Much Will My Postcard Cost?

    Ritter’s Communications would like to assist you in estimating costs of a postcard campaign. There are many different costs associated with designing and mailing postcards. Some things to consider are paper, color, size and postage. Even beyond that there are other costs, such as mailing lists, that could drive up...

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