1. Using a Targeted Mailing List to Reach the Right Audience across Multiple Marketing Channels

    Using a Targeted Mailing List to Reach the Right Audience across Multiple Marketing Channels

    We all know that Direct Marketing response is built on several key fundamentals: Targeted mailing list Marketing channel Solid Offer Timing Each of these elements is important…but, in my opinion, audience targeting that is most important factor. Reaching the right audience with a targeted mailing list transcends channel. If we...

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