1. How often should I mail?

    How often should I mail?

    Let’s take a look at the potential cadence of a direct mail campaign. Here are a few options: 1.) One and done: many companies just send one large mailing and hope for the best (otherwise known as “spray and pray”). When they do not see great results, they may abandon...

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  2. Ritter’s Direct Mail Piece of the Week: Bravo Insurance Group

    Ritter’s Direct Mail Piece of the Week: Bravo Insurance Group

    Marketers know that personalization is important, however, many think personalization is saying “Dear Susan” or “Dear Tim”. When we receive a piece that truly is personalized, we sit up and take notice. Bravo Insurance recently mailed a personalized piece that was personalized in such an interesting manner that I wanted...

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  3. Resources and Inspiration for Direct Mail Marketing

    Resources and Inspiration for Direct Mail Marketing

    USPS Irresistible Mail Microsite Irresistiblemail.com, USPS’s Irresistible Mail microsite, includes a selection of the finest and most innovative mail campaigns that brands have successfully executed via direct mail. From case studies to demonstrations on how to create interactive pieces, this site is an all-in-one resource for direct mail inspiration. While...

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