Direct mail – what it is, how and why it works, and what it can do for your company
With direct mail, your message is placed directly in the hands of your target audience. Because the amount of mail delivered has actually decreased, your message stands out more. Consider these exciting facts:
- 79% of households say they read or scan direct mail ads (DMA)
- 92% of shoppers say they prefer direct mail for making purchasing decisions (DMA)
Direct mail generates an immediate response, while delivering longevity of marketing value.
What makes Ritter’s the Direct Mail Experts
We have processed millions of pieces of mail for our customers in Florida and the Southeast U.S. This gives Ritter’s an extra edge that other direct marketing companies simply cannot match.
Ritter’s has an in-depth understanding of the ever-changing USPS rates and regulations that we will use to help you develop the most cost-effective solutions for your individual projects. Some of the benefits of partnering with Ritter’s include:
- Experts in Postal Regulations
- Database management: confidentiality & data security
- Maximum postage savings
- Ability to get jobs in the mail quickly
- Experienced at assembling campaigns from start to finish: from creative to production
Digital multi-channel marketing and integrated direct mail can boost your ROI
When you combine direct mail with your digital marketing strategies, it makes all of your marketing channels more effective. Direct mail increases engagement, drives lead generation, and enhances digital marketing efforts. In fact, USPS reports that Direct Mail boosted ROI by 20% when it was part of an integrated campaign. Here’s how it works:
In a multichannel marketing campaign, a customer lands on your website while researching vacation hotels online. Later that week your coupon for a discount on their stay is in their hands through a post office mail delivery, where they can put it on the fridge for inspiration when they are ready to book their vacation.
Each digital channel offers its own distinct advantage and disadvantage:
E-MAIL – One of the more critical channels to speak directly to your prospects and clients. This channel should support your messaging on your direct mail efforts.
SOCIAL MEDIA – Shore up direct mail with “social cover”. Target a custom audience that serves your prospects ads while they are engaged in social media activities.
PPC & CPM – Pay per click and Cost per Thousand strategies target the networks that your audience visits with banner advertising. Think CNN, ESPN, Yahoo, and anywhere you see banner ads.
IP TARGETING – For those physical addresses that you don’t have emails for. Target a percentage of your audience with banner ads on different networks.
SMS – Texting prospects serves as an excellent channel for event and tradeshow marketing. Keep those prospects informed and direct them to your booth or webinar.
If a direct mail or digital campaign is your goal, let us pair our award-winning print production with one of our direct mail or digital delivery solutions. We’ll use our in-depth knowledge of postal requirements and regulations, database management, digital and direct mail options to make sure your campaign reaches your desired target.
Let Ritter’s Communications deliver every campaign, every message, and every offer to the right consumer at the right time. Call us today at 954-771-7204