Client Resources

  1. Be Committed To Your Customers

    Be Committed To Your Customers

    Direct marketing takes finesse and a deep understanding of your target audience. Without fully understanding your market, you could be spending money on ineffective campaigns and delivering the wrong message about your brand. Do your homework before creating a direct mail campaign. Understand who your customers are, where they search for information and how they interact with the brands they...

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  2. Keep Them Coming Back with Content Marketing

    Keep Them Coming Back with Content Marketing

    It’s a new era in marketing. No longer are customers satisfied with the general “marketing” messaging, they are yearning for more. More knowledge. More insight. More information. MORE CONTENT! And the good news is they are wanting it from you! But what can you tell your customers about your company and products that they don’t already know or haven’t already...

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  3. 5 Easy Steps to an Awesome Direct Mail Campaign

    5 Easy Steps to an Awesome Direct Mail Campaign

    Developing a strong direct mail campaign can be challenging. We know that creating a perfect campaign can be a little like putting together a complicated puzzle. But don’t worry. We know all the ins-and-outs of direct mail and that is why we are sharing with you 5 easy steps to get your direct mail campaign off the ground. Oh yeah!...

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  4. The Importance of Good Grammar

    The Importance of Good Grammar

    We love engaging with our customers online, and with all the content that we share, we have come to realize one important thing: Grammar Counts. There are some grammatical rules can you can bend like starting a sentence with “and” or “but” (and enjoy flying in the face of your 5th grade English teacher); dropping the occasional split infinitive (to...

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  5. 7 Things to Remember When Designing Your Infographic

    7 Things to Remember When Designing Your Infographic

    Infographics are a great tool for sharing information with your customers. Colorful, bright and graphic based, infographics make complicated or boring data more exciting and easier to understand. The key to creating a successful (highly shareable and engaging) infographic lies in the design. Without a strong design that tells a story, your infographic will fail to relay the information you...

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  6. Ritter’s Direct Mail Piece of the Week:
    Michael’s Customer Loyalty Mailer

    Ritter’s Direct Mail Piece of the Week: Michael’s Customer Loyalty Mailer

    Customer loyalty is big business and Michael’s (a specialty arts and crafts store) recently sent out a fabulous customer loyalty piece that really grabbed my attention. The mailer was a unique size, incorporated eye-catching graphics and fonts, and integrated digital technology through the use of a QR code. So let’s break down this direct mail piece and see what made...

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  7. 7 Easy Steps to Better Content Marketing

    7 Easy Steps to Better Content Marketing

    Wondering how to create stronger, more shareable content for your brand? Look no further! Ritter’s Communications has 7 easy steps to help you generate the content you need that will engage your customers and prospects. Content marketing is one of the hottest trends in online marketing that provides content and creativity that can be used in the development of an...

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  8. 7 Steps for Creating Branded Content for Your Company Culture

    7 Steps for Creating Branded Content for Your Company Culture

    Your company culture is a unique aspect that separates you from your competition. It can be a powerful motivator in convincing customers and prospects to do business with you. How can you leverage your company culture to generate content for your marketing campaign? As a marketer, you’ve probably experienced the evasive attitudes customers and prospects have to the traditional sales...

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  9. Is Your Direct Mail Taking a Beating?

    Is Your Direct Mail Taking a Beating?

    Here are 5 Ways to Create Resilient Direct Mail Direct mail is a great way to reach your customers and prospects, but often times what your customer receives is far from the first impression you want to make. Are bent corners, smudges and tears afflicting your direct mail? Make your direct mail more resilient with these five tips. 1. Choose...

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  10. 4 Ways Events Can Benefit Your Organization

    4 Ways Events Can Benefit Your Organization

    Events are powerful! They provide your organization with an opportunity to create a lasting impression with clients and prospects by allowing people to experience and interact with your organization. Events position your organization in the mind of the customer and are the strongest means of communicating and interacting with your customer. Let’s take a look at some of the ways...

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  11. Intelligent Mail Barcodes

    Intelligent Mail Barcodes

    What do they mean for your next direct mail campaign? Intelligent Mail® Barcodes (IMb), also known as the One Code Solution and the 4-State Customer Barcode, is a 65-bar code use by the United States Postal Service (USPS) for domestic mail delivery. The barcode is designed to offer greater information and functionality than its predecessors POSTNET and PLANET by incorporating...

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  12. The Power of Direct Mail Marketing

    The Power of Direct Mail Marketing

    A strong direct mail marketing campaign can have multiple components, that if not coordinated properly with your message, branding, offer and timing, can leave your audience confused and lost. Let’s take a look at what makes direct mail powerful: key design pieces you need to incorporate best ways to test your campaign ways you can measure results Just how powerful...

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  13. NCOA: What and Why?

    NCOA: What and Why?

    What and Why? The National Change of Address (NCOA) Database is maintained by the post office for when people, families or companies move. The address forward requests filed by customers when moving are maintained in a “Global” database by the post office. When one sends out bulk mail, whether it is first class or standard, the post office requires that...

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  14. HOW TO: Campaign Effectively Using Direct Mail

    HOW TO: Campaign Effectively Using Direct Mail

    Let’s begin by examining the different types of direct mail pieces in order to get a better idea of how they can be utilized in a campaign. Common direct mail pieces include postcards, letters, self-mailers, brochures, coupon mailers, catalogues, personalized direct mail pieces and packages of all shapes and sizes. All of these mediums can be used in order to...

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  15. Target Marketing VS Shotgun Marketing

    Target Marketing VS Shotgun Marketing

    Our blog today is about the differences between Targeted Marketing and Shotgun Marketing. Targeted marketing allows a business to advertise to a specific set of consumers based on any variable such as age, gender, income, etc.  Target marketing creates specialized messages catered to the consumers that are most inclined to buy products or services from your company. Shotgun marketing is advertising to the masses by blanketing an...

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  16. The Evidence – Direct Mail

    The Evidence – Direct Mail

    Let’s take a look at some numbers before we start with the hard evidence. Direct mail can be eye catching… in fact 79% of consumers spend time reading direct mail and 75% of consumers have made a purchase due to direct mail. Have you ever stopped to consider why direct mail has such an impact? Direct mail can be more...

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  17. Road Map to Direct Mail – Part 3

    Road Map to Direct Mail – Part 3

    Part 3: Strategy Checklist for Direct Mail Campaign Success Ritter’s Communications is happy to see that you have followed the Road to Direct Mail! Have you ever wished for a checklist in order to ensure the success of your direct mail campaign? Well, wish granted! Ritter’s Communications has created a Strategy Checklist for Direct Mail Campaign Success. First thing first,...

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  18. Road Map to Direct Mail – Part 2

    Road Map to Direct Mail – Part 2

    Part 2: Testing and Tracking Direct Mail Campaigns First and foremost, in tracking the results a specific direct mail campaign be sure to offer different ways for your customer to reach or reply to you. By giving customers incentives like bringing in the mail piece, mentioning the promotion or calling a specific toll-free number it allows your company to easily...

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