Client Resources

  1. Direct Mail Tips: Part 6

    Direct Mail Tips: Part 6

    Ritter’s is happy to introduce our new you tube series: Direct Mail Tips. As direct mailers, we get asked frequently: how can I make my mailer stand out in the clutter of my prospect or client’s mailbox? This series is designed to give you different tips and will show you real samples we have received in the mail that caught...

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  2. Direct Mail Tips: Part 5

    Direct Mail Tips: Part 5

    Ritter’s is happy to introduce our new you tube series: Direct Mail Tips. As direct mailers, we get asked frequently: how can I make my mailer stand out in the clutter of my prospect or client’s mailbox? This series is designed to give you different tips and will show you real samples we have received in the mail that caught...

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  3. Ritter’s Direct Mail Piece of the Week: Dash Medical

    Ritter’s Direct Mail Piece of the Week: Dash Medical

    Why do certain direct mail campaigns stand out? Sometimes its size, sometimes its uniqueness, sometimes it’s the offer or sometimes it’s the creative or colors used. This week’s direct mail piece of the week is for Dash Medical, a supplier of disposable latex gloves which caught my eye for their creative and colors. Let’s take a closer look. Format: This...

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  4. Direct Mail Tips: Part 4

    Direct Mail Tips: Part 4

    Ritter’s is happy to introduce our new you tube series: Direct Mail Tips. As direct mailers, we get asked frequently: how can I make my mailer stand out in the clutter of my prospect or client’s mailbox? This series is designed to give you different tips and will show you real samples we have received in the mail that caught...

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  5. Ritter’s Direct Mail Piece of the Week: Dunkin’ Donuts Reward Program

    Ritter’s Direct Mail Piece of the Week: Dunkin’ Donuts Reward Program

    Note to our readers: I decided to adapt this piece to our usual Ritter’s Direct Mail Piece of the Week even though it is not a direct mail piece. Loyalty Programs are very common in today’s marketplace. Colloquy found in a 2013 study that there are 2.647 billion loyalty program memberships in the U.S., which is a 26.7% increase from...

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  6. Direct Mail Tips: Part 3

    Direct Mail Tips: Part 3

    Ritter’s is happy to introduce our new you tube series: Direct Mail Tips. As direct mailers, we get asked frequently: how can I make my mailer stand out in the clutter of my prospect or client’s mailbox? This series is designed to give you different tips and will show you real samples we have received in the mail that caught...

    read more

  7. Direct Mail Tips: Part 2

    Direct Mail Tips: Part 2

    Ritter’s is happy to introduce our new you tube series: Direct Mail Tips. As direct mailers, we get asked frequently: how can I make my mailer stand out in the clutter of my prospect or client’s mailbox? This series is designed to give you different tips and will show you real samples we have received in the mail that caught...

    read more

  8. Writing Effective Cross-Channel Teasers

    Writing Effective Cross-Channel Teasers

    Studies have presented results ranging from 247 to more than 3,000 as the number of offers and marketing messages we encounter in one day. Truth is, we don’t notice that we’ve even been exposed to half of them. If we were to believe the lower number of 247, you begin to get the picture of how difficult it is to...

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  9. Direct Mail Tips: Part 1

    Direct Mail Tips: Part 1

    Ritter’s is happy to introduce our new you tube series: Direct Mail Tips. As direct mailers, we get asked frequently: how can I make my mailer stand out in the clutter of my prospect or client’s mailbox? This series is designed to give you different tips and will show you real samples we have received in the mail that caught...

    read more

  10. Ritter’s Direct Mail Piece of the Week: Pac-Van

    Ritter’s Direct Mail Piece of the Week: Pac-Van

    Our direct mail piece of the week caught my eye for two reasons: unusual size and fold. As a business, we get a large stack of mail each day and most of the mail is traditional sizes and shapes. So, when a company steps out of the box, I take notice. In lead generation, every direct mailer’s goal is to...

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  11. Ritter’s Direct Mail piece of the week: Tommy Bahama

    Ritter’s Direct Mail piece of the week: Tommy Bahama

    Holiday sales are a great way to introduce your brand to new prospects. Tommy Bahama did just that last fall with a very attractive invitation style mailer. Let’s break down this direct mail piece and see what made it so effective. Format: The envelope was 5.25” x 7.25” and the inside card was 5” x 6.75”. Utilization of standard sizes...

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  12. A QR Code used the right way!

    A QR Code used the right way!

    St. Thomas Aquinas, a Catholic school in our areas, had a large ad placed in our local newspaper recently. Not only was the ad in color so it stood out but it included a large QR code. I was intrigued. Format: This was a full page ad placed on the back page of a weekly insert section that is 11”...

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  13. Ritter’s Direct Mail Piece of the Week:
    Gym Source

    Ritter’s Direct Mail Piece of the Week:Gym Source

    Sales are a great way to generate new business. Gym Source, a company that sells ellipticals, treadmills, home gyms, etc., recently mailed us a postcard announcing a Midnight Madness Sale on Friday, February 21st. Format This postcard was 5.5 x 8.5”. Design The mail side was mostly white paper with a small area devoted to inviting us to their sale....

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  14. Ritter’s Direct Mail Piece of the Week:
    National Pool Service

    Ritter’s Direct Mail Piece of the Week:National Pool Service

    Making sure your marketplace is aware of your services is a challenge for many industries. National Pool Service recently mailed a postcard that caught my eye. Let’s break down the mail piece to see what made it so effective. Format This was a 5.25” x 8.5” postcard. Design They used a water themed background and had a photo of a...

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  15. Ritter’s Direct Mail Piece of the Week:
    FreshDiet

    Ritter’s Direct Mail Piece of the Week:FreshDiet

    The beginning of the year brings New Year’s resolutions…one of the most popular being losing weight/eating healthier. Freshdiet mailed out a New Year’s self-mailer promoting their service. They are a food service delivery program meant for busy people who don’t have time or like to cook. They claim the food is fresh and healthy. Format This self-mailer was mailed 5.5”...

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  16. Get Your Creative Briefs On

    Get Your Creative Briefs On

     Get started on your creative brief today! Creative briefs can sometimes be one of the most challenging aspects of starting a new marketing campaign. To distill your thoughts and concepts into single, simple and direct messages can be daunting. The key is having the right tools to help you succeed. In our new PREZI™, we take you through the...

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  17. Ritter’s Direct Mail Piece of the Week:
    Shutterfly Holiday Mailer

    Ritter’s Direct Mail Piece of the Week:Shutterfly Holiday Mailer

    ‘Tis the season for catalogs and Shutterfly (a photo book/calendar/holiday card/photo gift company) recently sent out a catalog that really grabbed my attention. Let’s break it down and see what made it so effective. Format 8.5×11” full color catalog Design For anyone not familiar with Shutterfly, they are known for their orange color, including the boxes their products are shipped...

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  18. Ritter’s Direct Mail Piece of the Week:
    Buca di Beppo Italian Restaurant

    Ritter’s Direct Mail Piece of the Week: Buca di Beppo Italian Restaurant

    The holidays are huge for restaurants that also provide catering services. This postcard gets mixed reviews so let’s break it down and find out why. Format This postcard was 6×9”. Design Sort of rustic homestyle Italian feel. Printing & Paper UV used on back side (non-address side). Purpose The postcard was addressed to the owner or Human Resources Director/HR Dept....

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  19. Ritter’s Direct Mail Piece of the Week:
    Visa Lead Generation

    Ritter’s Direct Mail Piece of the Week:Visa Lead Generation

    Lead generation is important for any business and Visa recently sent out a great lead generation piece that really caught my attention. Let’s break down the mail piece and see what made it so effective. Format This postcard was a 6×9.5″postcard. Design The design was a black solid with a screened background and reverse white and silver ink for the...

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