Client Resources

  1. Emotional Copy Drivers that Generate Response

    Emotional Copy Drivers that Generate Response

    When developing a direct mail campaign, here are the top emotional drivers that bridge the gap between your client’s needs and wants and your company’s product or service. The first seven drivers were defined by Swedish entrepreneur Axel Andersson and Seattle direct marketer Bob Hacker and are outlined in the Denny Hatch’s book Secrets of Emotional, Hot-Button Copywriting. We are...

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  2. Direct Mail Piece of the Week: Nissan

    Direct Mail Piece of the Week: Nissan

    Summer sales are nothing new but when a company adds a few small features to a mailing, it can really make a difference in getting the piece opened and engaging with the end user. Nissan recently sent a self mailer that did just that so let’s take a closer look. Format: This self mailer was 10.5” x 31.5” overall size...

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  3. A Look At How Millenials Respond to Direct Mail

    A Look At How Millenials Respond to Direct Mail

    Did you know that 90% of Millenials think direct mail advertising is reliable? Here’s a great resource showing how Millenials react to direct mail, how mail compares to other marketing channels and how to create a mailpiece for Millenials. Still Relevant-A Look At How Millennials Respond To Direct Mail Reprinted with permission from USPSDelivers.com, a resource for business knowledge and...

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  4. Direct Mail Piece of the Week: Audi

    Direct Mail Piece of the Week: Audi

    Uniqueness. What exactly does this mean? In this case, receiving a direct mailer that is so different from the typical mail pieces sent that we stop and take notice. Audi recently sent a mailer that warrants taking a closer look. Format: Audi used a clear plastic 6” x 9” envelope and inside there was a 5” x 8” postcard along...

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  5. Ritter’s Direct Mail Piece of the Week: Ricoh

    Ritter’s Direct Mail Piece of the Week: Ricoh

    There are many ways to stand out in the mail including size, texture, paper and color. Neon screams “look at me” and when you’re sending a mailing, don’t you want to be noticed? Ricoh recently sent a direct mail postcard highlighting their neon yellow toner capabilities. Let’s take a closer look. Format: This postcard was a flat oversized direct mail...

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  6. Ritter’s Direct Mail Piece of the Week: Sappi Paper

    Ritter’s Direct Mail Piece of the Week: Sappi Paper

    Unusual color, a unique fold, and finally, the sense of touch. All these things helped make a recent Sappi Paper direct mailer memorable. Let’s take a closer look. Format: The self mailer was designed at 24.5” x 27” and folded down to 7” x 9”.  Design: One of the most interesting aspects of this mailer was the use of color...

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  7. Cyber Security: 5 Strategies for a business to have successful security

    Cyber Security: 5 Strategies for a business to have successful security

    Increased information sharing has emerged in recent years, especially through social networking and increased e-commerce business, and has increased direct attacks on the websites and network infrastructures.  But what does this mean for businesses and what can they do to help prevent these attacks? When a business is going through the process of setting up their infrastructure, they should consider...

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  8. Ritter’s Direct Mail Piece of the Week: Canon

    Ritter’s Direct Mail Piece of the Week: Canon

    Unusual. Most mail we receive is standard sizes and formats: postcards and #10 envelopes or 9×12 envelopes. When a company steps outside the box, it can be very noticeable. Canon recently sent us a piece that checks off many of the “unusual” buttons. Let’s take a closer look. Format: This mailed consisted of a 9.25” x 9.25” brochure in a...

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  9. Designing for Retina Display

    Designing for Retina Display

    Today, we are commonly seeing the phrase retina display on every type of mobile device, tablet, or computer. What is retina display? Retina display is a high definition display. In technically terms, it means that there are more pixels in a space, creating a higher display quality. Essentially, you should not be able to see a pixel to the naked...

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  10. Ritter’s Direct Mail Piece of the Week: Genesis

    Ritter’s Direct Mail Piece of the Week: Genesis

    Car manufacturers consistently send some of the nicest, most complex direct mail that we see. Why? To stand out and to keep up with what the other manufacturers are doing. Let’s take a closer look at one of these recent pieces from Genesis. Format: Genesis used a clear outer 6 ¼” x 9 ¾” envelope with a 5.5” x 9.5”...

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  11. Why is web typography a big deal?

    Why is web typography a big deal?

    Typography and font are terms that are heard a lot in the design world. While typography and font are almost synonymous, there is a difference between the two. A font is the combination of typeface, size, styling and spacing. Typography is the art of arranging type to make written language legible, readable, and appealing. Ellen Lupton, a Typographer said it...

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  12. Ritter’s Direct Mail Piece of the Week: Tri Delta

    Ritter’s Direct Mail Piece of the Week: Tri Delta

    Having critiqued many mail pieces over the years, it takes a lot to make an impression on me. However, a recent direct mail piece by the sorority Tri Delta was so memorable it made this column. Let’s take a closer look. Format: The mailer was an A-2 size envelope (4 3/8” x 5 ¾”) with a folded insert and a...

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  13. The difference between Web Design and Graphic Design

    The difference between Web Design and Graphic Design

    As the internet becomes more prominent, more and more companies are looking for web designers to join their teams. Often, the role of a web designer can be skewed with a graphic designer and vice versa. There is a clear distinction between what a graphic designer and a web designer does. Many times, a web designer and graphic designer are...

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  14. Ritter’s Direct Mail Piece of the week: Heidelberg

    Ritter’s Direct Mail Piece of the week: Heidelberg

    The stark contrast of black paper and white and clear toner is eye catching. Black paper is not used very frequently for holiday cards so this one we recently received from Heidelberg really stood out. Let’s take a closer look. Format: This was a foldover holiday card (overall size of 8.5×11” folded in half to 5.5 x 8.5”) mailed in...

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  15. User Experience – Why does it matter to an online business?

    User Experience – Why does it matter to an online business?

    As websites become more prominent in companies, so does the complexity of them. That is why creating a great user experience is important. User experience determines how a user feels when they interact with a website. We can think of user experience as the emotion, intuition and connection a user is feeling during their interaction with a website. These feelings...

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  16. Ritter’s Direct Mail Piece of the Week: Archdiocese of Miami

    Ritter’s Direct Mail Piece of the Week: Archdiocese of Miami

    Unusual size + clear envelope + creative die cut=recipe for direct mail success. We recently received this direct mail piece and were wowed by its simplicity yet unique appearance. Let’s take a closer look. Format: This oversized direct mailer was designed at 3 7/8” x 11”. There was a clear envelope and a sleeve with an invitation inside. Design: This...

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  17. Why Responsive Design is Important

    Why Responsive Design is Important

    During the turn of the internet craze, most businesses would just create a website that was easily searchable on a computer. We used the likes of AOL, Netscape, or some other source that would connect to your phone line to bring you into the world-wide web. Today, the internet is easily accessible by anyone who has a mobile phone. For...

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  18. Data Processing Mailing Lists

    Data Processing Mailing Lists

    “How come my mailing list has 20,000 qty. names but only 18,176 qty. were mailed?” Great question. The answer is data processing which helps clean up your database and make your mailing list more deliverable. This saves you money because you are not mailing to vacant homes or duplicate records and you are receiving the highest postal discounts. Let’s take...

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  19. 3 Reasons Why a Company Should Use a Purl Campaign

    3 Reasons Why a Company Should Use a Purl Campaign

    As a web developer and designer, I often create web applications that serve the purpose of showcasing the customer’s product(s). These web applications serve the purpose of another platform to reach a company’s target demographic. But what if there was a way to design and utilize a webpage that generates leads for potential customers? This is what the real benefit...

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