Client Resources

  1. Creating a Great Brand Blog (and getting it read)

    Creating a Great Brand Blog (and getting it read)

    Companies today are engaging consumers on a more personal level than ever before, inviting them inside their walls to hear from decision makers and get a glimpse of their culture. Producing an informative and engaging blog is one of the most useful and cost-effective ways to have this extended conversation. What’s more, studies show that blogs are now one of...

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  2. 5 ways to grow your database

    5 ways to grow your database

    Simple methods for building your subscriber audience… Once you’ve cleansed your database and optimized how you send your emails, it’s time to speak to more potential consumers. There are several ways to add subscribers to your email communications, and most of them don’t involve any new-age tricks. Remember, you’re seeking subscribers who want to hear from your brand, not just...

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  3. How often should I mail?

    How often should I mail?

    Let’s take a look at the potential cadence of a direct mail campaign. Here are a few options: 1.) One and done: many companies just send one large mailing and hope for the best (otherwise known as “spray and pray”). When they do not see great results, they may abandon mailing altogether. There are a few types of one and...

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  4. Informed Delivery from the US Post Office

    Informed Delivery from the US Post Office

    Remember when you first started receiving your own mail? Maybe you rushed home from school, expecting your favorite magazine. Or perhaps a birthday delivery from grandparents was eminent. As we age, the pleasant stuff we find inside our mailbox is often outnumbered by mail that’s not as fun—monthly bills come to mind! Still, opening a mailbox after a long day...

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  5. Ritter’s Direct Mail Piece of the Week: Bonefish Grill

    Ritter’s Direct Mail Piece of the Week: Bonefish Grill

    The art of making a marketing piece look clean and uncluttered is often overlooked in direct mail as many companies try and cram as much information into their mailing as possible.  A recent mailer by Bonefish Grill perfected this clean look to an art. Let’s take a closer look. Format: This postcard was an oversized direct mail piece designed at...

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  6. Ritter’s Direct Mail Piece of the Week: Bravo Insurance Group

    Ritter’s Direct Mail Piece of the Week: Bravo Insurance Group

    Marketers know that personalization is important, however, many think personalization is saying “Dear Susan” or “Dear Tim”. When we receive a piece that truly is personalized, we sit up and take notice. Bravo Insurance recently mailed a personalized piece that was personalized in such an interesting manner that I wanted to share it in this blog. Let’s take a closer...

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  7. Ritter’s Direct Mail Piece of the Week: Land Rover

    Ritter’s Direct Mail Piece of the Week: Land Rover

    Land Rover is a well-known manufacturer of luxury, off-road vehicles used around the world. I find that vehicle manufacturers send out some of the nicest, eye catching direct mail specifically to stand out to the consumer in a competitive marketplace. Land Rover recently sent out a mailer so let’s take a closer look. Format: The mailer consisted of a 6.5”...

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  8. Ritter’s Direct Mail Piece of the Week: Carrabba’s

    Ritter’s Direct Mail Piece of the Week: Carrabba’s

    Retailers, particularly restaurants, as well as consumers, love gift cards and coupons. The promise of a discounted meal is appealing to many consumers as is a saved gift card to be used for a special occasion or simply a night off from cooking. Let’s take a closer look at a recent mailer from Carrabba’s. Format: This self-mailer was designed at...

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  9. Ritter’s Direct Mail Piece of the Week: Best Friends

    Ritter’s Direct Mail Piece of the Week: Best Friends

    Tugging on heartstrings is one method non-profits use to solicit donations. We recently received a mailer from Best Friends, the largest no-kill animal shelter in the US who tugged on our heartstrings in a very interactive manner. Let’s take a closer look. Format: The mailer consisted of an outer 9×12 catalog envelope, an 8.5” x 14” letter, a return envelope...

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  10. Resources and Inspiration for Direct Mail Marketing

    Resources and Inspiration for Direct Mail Marketing

    USPS Irresistible Mail Microsite Irresistiblemail.com, USPS’s Irresistible Mail microsite, includes a selection of the finest and most innovative mail campaigns that brands have successfully executed via direct mail. From case studies to demonstrations on how to create interactive pieces, this site is an all-in-one resource for direct mail inspiration. While you’re there, order your own copy of the “Make Your...

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  11. Direct Mail Goes High-Tech Part 3

    Direct Mail Goes High-Tech Part 3

    QR CODES ARE WORKS OF ART Did you know that every Twitter app has a QR code reader? Introduced by Twitter at the end of 2016, it works for any QR code, not just Twitter account links (like Snapcodes). That means that over 328 million people have a QR scanner in their pockets. In addition, all iPhones running iOS 11...

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  12. Direct Mail Goes High-Tech Part 2

    Direct Mail Goes High-Tech Part 2

    IP TARGETING MEETS DIRECT MAIL Recently, it’s become possible to take these tactics a step (or two) further. The process involves compiling a database of physical addresses and overlaying it with a list of digital IPs. This typically results in a 40–60 percent match rate between target mailing lists and accurate IP addresses. A large number of marketers are now using...

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  13. Direct Mail Goes High-Tech Part 1

    Direct Mail Goes High-Tech Part 1

    How Marketing’s Most Steadfast Vehicle Is Combining Technology and Tangibility It’s perhaps unsurprising that a dinosaur such as direct mail doesn’t get a lot of love in a marketing landscape brimming with buzzwords. In an era defined by digital innovation, who gets excited about a piece of mail? The answer may surprise you. Direct mail has shown remarkable staying power,...

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  14. 7 Best Practices for Creating GREAT Infographics

    7 Best Practices for Creating GREAT Infographics

    Infographics are a hugely popular method for companies to communicate their information. These can be used as advertisements, content marketing, press releases, how-to instructions, presentation handouts, brochures, posters, and much more. Hundreds of thousands of infographics are available online; however, most of them are poor designs that don’t produce the results the company had hoped for. Here are seven best...

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  15. Ritter’s Direct Mail Piece of the Week: National Pen Company

    Ritter’s Direct Mail Piece of the Week: National Pen Company

    Dimensional or “bulky” mail has a much higher open rate than other types of mail pieces because end users are curious about what is inside the package. Let’s take a closer look at a recent dimensional mailer from National Pen Company. Format: The mailer consisted of a 6” x 9” outer envelope, an 8.5” x 3.5” buck slip, an 8.5”...

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  16. How to write impactful blog posts

    How to write impactful blog posts

    Three keys to writing useful, entertaining and inspired content. Your blog is the hub of your online content, so before you engage on any other social channels or before you produce any other content like e-books or videos, you have to have a home base. All brands need some kind of flexible content management system – and the main value...

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  17. How to optimize, manage & monetize your subscriber list

    How to optimize, manage & monetize your subscriber list

    Maximizing the return on your email list isn’t rocket science, but it does require some strategic planning, says Tim Sweeney. The easy analogy for sending great email content to a poorly maintained database of email subscribers is the proverbial tree falling in the woods. In truth, creating marketing content to package into your emails and then misfiring on who it...

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