1. The Power of Direct Mail Marketing

    The Power of Direct Mail Marketing

    A strong direct mail marketing campaign can have multiple components, that if not coordinated properly with your message, branding, offer and timing, can leave your audience confused and lost. Let’s take a look at what makes direct mail powerful: key design pieces you need to incorporate best ways to test...

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  2. HOW TO: Campaign Effectively Using Direct Mail

    HOW TO: Campaign Effectively Using Direct Mail

    Let’s begin by examining the different types of direct mail pieces in order to get a better idea of how they can be utilized in a campaign. Common direct mail pieces include postcards, letters, self-mailers, brochures, coupon mailers, catalogues, personalized direct mail pieces and packages of all shapes and sizes....

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  3. The Evidence – Direct Mail

    The Evidence – Direct Mail

    Let’s take a look at some numbers before we start with the hard evidence. Direct mail can be eye catching… in fact 79% of consumers spend time reading direct mail and 75% of consumers have made a purchase due to direct mail. Have you ever stopped to consider why direct...

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  4. Road Map to Direct Mail – Part 3

    Road Map to Direct Mail – Part 3

    Part 3: Strategy Checklist for Direct Mail Campaign Success Ritter’s Communications is happy to see that you have followed the Road to Direct Mail! Have you ever wished for a checklist in order to ensure the success of your direct mail campaign? Well, wish granted! Ritter’s Communications has created a...

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  5. Road Map to Direct Mail – Part 2

    Road Map to Direct Mail – Part 2

    Part 2: Testing and Tracking Direct Mail Campaigns First and foremost, in tracking the results a specific direct mail campaign be sure to offer different ways for your customer to reach or reply to you. By giving customers incentives like bringing in the mail piece, mentioning the promotion or calling...

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  6. Road Map to Direct Mail – Part 1

    Road Map to Direct Mail – Part 1

    Part 1: Four Advantages to Direct Mail Direct Mail is useful to all businesses no matter the size or industry. In fact, 60% of consumers in the U.S. are saying that they love checking the mail because it enforces their emotional connection to a specific company. The top four benefits...

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  7. How Much Will My Postcard Cost?

    How Much Will My Postcard Cost?

    Ritter’s Communications would like to assist you in estimating costs of a postcard campaign. There are many different costs associated with designing and mailing postcards. Some things to consider are paper, color, size and postage. Even beyond that there are other costs, such as mailing lists, that could drive up...

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