Blog

  1. Ritter’s Direct Mail Piece of the Week – BJ’s

    Ritter’s Direct Mail Piece of the Week – BJ’s

    Sometimes a tiny element is enough to elevate a direct mail piece into my “open” category. That was the case with a recent mailer from BJ’s. Let’s take a closer look. Format: A #10 envelope with an 8.5×11” letter enclosed. Design: The most interesting aspect about the envelope was in the upper left corner. BJ’s made the corner of the...

    read more

  2. Emotional Copy Drivers that Generate Response

    Emotional Copy Drivers that Generate Response

    When developing a direct mail campaign, here are the top emotional drivers that bridge the gap between your client’s needs and wants and your company’s product or service. The first seven drivers were defined by Swedish entrepreneur Axel Andersson and Seattle direct marketer Bob Hacker and are outlined in the Denny Hatch’s book Secrets of Emotional, Hot-Button Copywriting. We are...

    read more

  3. Direct Mail Piece of the Week: Nissan

    Direct Mail Piece of the Week: Nissan

    Summer sales are nothing new but when a company adds a few small features to a mailing, it can really make a difference in getting the piece opened and engaging with the end user. Nissan recently sent a self mailer that did just that so let’s take a closer look. Format: This self mailer was 10.5” x 31.5” overall size...

    read more

  4. A Look At How Millenials Respond to Direct Mail

    A Look At How Millenials Respond to Direct Mail

    Did you know that 90% of Millenials think direct mail advertising is reliable? Here’s a great resource showing how Millenials react to direct mail, how mail compares to other marketing channels and how to create a mailpiece for Millenials. Still Relevant-A Look At How Millennials Respond To Direct Mail Reprinted with permission from USPSDelivers.com, a resource for business knowledge and...

    read more

  5. Direct Mail Piece of the Week: Audi

    Direct Mail Piece of the Week: Audi

    Uniqueness. What exactly does this mean? In this case, receiving a direct mailer that is so different from the typical mail pieces sent that we stop and take notice. Audi recently sent a mailer that warrants taking a closer look. Format: Audi used a clear plastic 6” x 9” envelope and inside there was a 5” x 8” postcard along...

    read more

  6. Ritter’s Direct Mail Piece of the Week: Ricoh

    Ritter’s Direct Mail Piece of the Week: Ricoh

    There are many ways to stand out in the mail including size, texture, paper and color. Neon screams “look at me” and when you’re sending a mailing, don’t you want to be noticed? Ricoh recently sent a direct mail postcard highlighting their neon yellow toner capabilities. Let’s take a closer look. Format: This postcard was a flat oversized direct mail...

    read more

  7. Ritter’s Direct Mail Piece of the Week: Sappi Paper

    Ritter’s Direct Mail Piece of the Week: Sappi Paper

    Unusual color, a unique fold, and finally, the sense of touch. All these things helped make a recent Sappi Paper direct mailer memorable. Let’s take a closer look. Format: The self mailer was designed at 24.5” x 27” and folded down to 7” x 9”.  Design: One of the most interesting aspects of this mailer was the use of color...

    read more

  8. What’s new in paper?

    What’s new in paper?

    Let’s take a look at some new papers and trends at Neenah Paper. The company was founded in 1873 and is known to be a world class manufacturer of premium writing, text, cover, specialty and private watermark papers and is sold throughout North America. Neenah has rolled out and revamped its line of offerings for the first time since they...

    read more