Blog

  1. Ritter’s Direct Mail Piece of the Week: Bravo Insurance Group

    Ritter’s Direct Mail Piece of the Week: Bravo Insurance Group

    Marketers know that personalization is important, however, many think personalization is saying “Dear Susan” or “Dear Tim”. When we receive a piece that truly is personalized, we sit up and take notice. Bravo Insurance recently mailed a personalized piece that was personalized in such an interesting manner that I wanted to share it in this blog. Let’s take a closer...

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  2. Ritter’s Direct Mail Piece of the Week: Land Rover

    Ritter’s Direct Mail Piece of the Week: Land Rover

    Land Rover is a well-known manufacturer of luxury, off-road vehicles used around the world. I find that vehicle manufacturers send out some of the nicest, eye catching direct mail specifically to stand out to the consumer in a competitive marketplace. Land Rover recently sent out a mailer so let’s take a closer look. Format: The mailer consisted of a 6.5”...

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  3. Ritter’s Direct Mail Piece of the Week: Carrabba’s

    Ritter’s Direct Mail Piece of the Week: Carrabba’s

    Retailers, particularly restaurants, as well as consumers, love gift cards and coupons. The promise of a discounted meal is appealing to many consumers as is a saved gift card to be used for a special occasion or simply a night off from cooking. Let’s take a closer look at a recent mailer from Carrabba’s. Format: This self-mailer was designed at...

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  4. Ritter’s Direct Mail Piece of the Week: Best Friends

    Ritter’s Direct Mail Piece of the Week: Best Friends

    Tugging on heartstrings is one method non-profits use to solicit donations. We recently received a mailer from Best Friends, the largest no-kill animal shelter in the US who tugged on our heartstrings in a very interactive manner. Let’s take a closer look. Format: The mailer consisted of an outer 9×12 catalog envelope, an 8.5” x 14” letter, a return envelope...

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  5. Resources and Inspiration for Direct Mail Marketing

    Resources and Inspiration for Direct Mail Marketing

    USPS Irresistible Mail Microsite Irresistiblemail.com, USPS’s Irresistible Mail microsite, includes a selection of the finest and most innovative mail campaigns that brands have successfully executed via direct mail. From case studies to demonstrations on how to create interactive pieces, this site is an all-in-one resource for direct mail inspiration. While you’re there, order your own copy of the “Make Your...

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  6. Direct Mail Goes High-Tech Part 3

    Direct Mail Goes High-Tech Part 3

    QR CODES ARE WORKS OF ART Did you know that every Twitter app has a QR code reader? Introduced by Twitter at the end of 2016, it works for any QR code, not just Twitter account links (like Snapcodes). That means that over 328 million people have a QR scanner in their pockets. In addition, all iPhones running iOS 11...

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  7. Direct Mail Goes High-Tech Part 2

    Direct Mail Goes High-Tech Part 2

    IP TARGETING MEETS DIRECT MAIL Recently, it’s become possible to take these tactics a step (or two) further. The process involves compiling a database of physical addresses and overlaying it with a list of digital IPs. This typically results in a 40–60 percent match rate between target mailing lists and accurate IP addresses. A large number of marketers are now using...

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