Blog

  1. Add impact to your direct mail with envelopes

    Add impact to your direct mail with envelopes

    Your envelope has one goal: to get opened. The outer envelope is just as important as what is inside the envelope. Here’s a few key things to consider: Color: Customers make a subconscious judgment about a direct mail piece within 90 seconds of initial viewing. 60-90% of this assessment is based on color. Adding full color increases response rates by...

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  2. Blogging Tips for Getting Started

    Blogging Tips for Getting Started

    1 Know your people. If you aren’t writing to a specific audience that seeks your content, they aren’t likely to come back. Remember the purpose: engaging with your most passionate brand supporters repeatedly and furthering that conversation.   2 Don’t expect to be found. While it is crucial that your blog is optimized for search engines, not everyone will be...

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  3. A Marketing Plan Template that gets 5 stars!

    A Marketing Plan Template that gets 5 stars!

    Can you believe it? We’re already into the fourth quarter of 2018, and January is right around the corner! With the New Year fast approaching, it’s time to review your 2018 marketing results and begin planning for 2019. Strategic marketers will be asking these three questions: What are the company’s strategic goals for 2019? How should the marketing plan align...

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  4. Creating a Great Brand Blog (and getting it read)

    Creating a Great Brand Blog (and getting it read)

    Companies today are engaging consumers on a more personal level than ever before, inviting them inside their walls to hear from decision makers and get a glimpse of their culture. Producing an informative and engaging blog is one of the most useful and cost-effective ways to have this extended conversation. What’s more, studies show that blogs are now one of...

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  5. 5 ways to grow your database

    5 ways to grow your database

    Simple methods for building your subscriber audience… Once you’ve cleansed your database and optimized how you send your emails, it’s time to speak to more potential consumers. There are several ways to add subscribers to your email communications, and most of them don’t involve any new-age tricks. Remember, you’re seeking subscribers who want to hear from your brand, not just...

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  6. How often should I mail?

    How often should I mail?

    Let’s take a look at the potential cadence of a direct mail campaign. Here are a few options: 1.) One and done: many companies just send one large mailing and hope for the best (otherwise known as “spray and pray”). When they do not see great results, they may abandon mailing altogether. There are a few types of one and...

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  7. Informed Delivery from the US Post Office

    Informed Delivery from the US Post Office

    Remember when you first started receiving your own mail? Maybe you rushed home from school, expecting your favorite magazine. Or perhaps a birthday delivery from grandparents was eminent. As we age, the pleasant stuff we find inside our mailbox is often outnumbered by mail that’s not as fun—monthly bills come to mind! Still, opening a mailbox after a long day...

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  8. Ritter’s Direct Mail Piece of the Week: Bonefish Grill

    Ritter’s Direct Mail Piece of the Week: Bonefish Grill

    The art of making a marketing piece look clean and uncluttered is often overlooked in direct mail as many companies try and cram as much information into their mailing as possible.  A recent mailer by Bonefish Grill perfected this clean look to an art. Let’s take a closer look. Format: This postcard was an oversized direct mail piece designed at...

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  9. Ritter’s Direct Mail Piece of the Week: Bravo Insurance Group

    Ritter’s Direct Mail Piece of the Week: Bravo Insurance Group

    Marketers know that personalization is important, however, many think personalization is saying “Dear Susan” or “Dear Tim”. When we receive a piece that truly is personalized, we sit up and take notice. Bravo Insurance recently mailed a personalized piece that was personalized in such an interesting manner that I wanted to share it in this blog. Let’s take a closer...

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  10. Ritter’s Direct Mail Piece of the Week: Land Rover

    Ritter’s Direct Mail Piece of the Week: Land Rover

    Land Rover is a well-known manufacturer of luxury, off-road vehicles used around the world. I find that vehicle manufacturers send out some of the nicest, eye catching direct mail specifically to stand out to the consumer in a competitive marketplace. Land Rover recently sent out a mailer so let’s take a closer look. Format: The mailer consisted of a 6.5”...

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