Blog

  1. Ritter’s Direct Mail Piece of the Week: Carrabba’s

    Ritter’s Direct Mail Piece of the Week: Carrabba’s

    Retailers, particularly restaurants, as well as consumers, love gift cards and coupons. The promise of a discounted meal is appealing to many consumers as is a saved gift card to be used for a special occasion or simply a night off from cooking. Let’s take a closer look at a recent mailer from Carrabba’s. Format: This self-mailer was designed at...

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  2. Ritter’s Direct Mail Piece of the Week: Best Friends

    Ritter’s Direct Mail Piece of the Week: Best Friends

    Tugging on heartstrings is one method non-profits use to solicit donations. We recently received a mailer from Best Friends, the largest no-kill animal shelter in the US who tugged on our heartstrings in a very interactive manner. Let’s take a closer look. Format: The mailer consisted of an outer 9×12 catalog envelope, an 8.5” x 14” letter, a return envelope...

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  3. Resources and Inspiration for Direct Mail Marketing

    Resources and Inspiration for Direct Mail Marketing

    USPS Irresistible Mail Microsite Irresistiblemail.com, USPS’s Irresistible Mail microsite, includes a selection of the finest and most innovative mail campaigns that brands have successfully executed via direct mail. From case studies to demonstrations on how to create interactive pieces, this site is an all-in-one resource for direct mail inspiration. While you’re there, order your own copy of the “Make Your...

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  4. Direct Mail Goes High-Tech Part 3

    Direct Mail Goes High-Tech Part 3

    QR CODES ARE WORKS OF ART Did you know that every Twitter app has a QR code reader? Introduced by Twitter at the end of 2016, it works for any QR code, not just Twitter account links (like Snapcodes). That means that over 328 million people have a QR scanner in their pockets. In addition, all iPhones running iOS 11...

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  5. Direct Mail Goes High-Tech Part 2

    Direct Mail Goes High-Tech Part 2

    IP TARGETING MEETS DIRECT MAIL Recently, it’s become possible to take these tactics a step (or two) further. The process involves compiling a database of physical addresses and overlaying it with a list of digital IPs. This typically results in a 40–60 percent match rate between target mailing lists and accurate IP addresses. A large number of marketers are now using...

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  6. Direct Mail Goes High-Tech Part 1

    Direct Mail Goes High-Tech Part 1

    How Marketing’s Most Steadfast Vehicle Is Combining Technology and Tangibility It’s perhaps unsurprising that a dinosaur such as direct mail doesn’t get a lot of love in a marketing landscape brimming with buzzwords. In an era defined by digital innovation, who gets excited about a piece of mail? The answer may surprise you. Direct mail has shown remarkable staying power,...

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  7. 7 Best Practices for Creating GREAT Infographics

    7 Best Practices for Creating GREAT Infographics

    Infographics are a hugely popular method for companies to communicate their information. These can be used as advertisements, content marketing, press releases, how-to instructions, presentation handouts, brochures, posters, and much more. Hundreds of thousands of infographics are available online; however, most of them are poor designs that don’t produce the results the company had hoped for. Here are seven best...

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  8. Ritter’s Direct Mail Piece of the Week: National Pen Company

    Ritter’s Direct Mail Piece of the Week: National Pen Company

    Dimensional or “bulky” mail has a much higher open rate than other types of mail pieces because end users are curious about what is inside the package. Let’s take a closer look at a recent dimensional mailer from National Pen Company. Format: The mailer consisted of a 6” x 9” outer envelope, an 8.5” x 3.5” buck slip, an 8.5”...

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