Printing Paper Types & Uses

Printing Paper Types & Uses

Paper types and their uses.... read more

Designing for Print

Designing for Print

With any project that transforms the conceptual into the physical, two types of brains are involved: the creative thinker and the engineer. An architect, for example, works closely with a builder to ensure that their fantastical designs are, in fact, in accordance with the laws of physics.... read more

Are You Making These Direct Mail Testing Mistakes?

Presorted Standard vs. Presorted First Class

So, you haven’t given up on direct mail? Good call, because, done right, direct mail still delivers solid results. According to the Direct Marketing Association (DMA), 39 percent of customers try a business the first time because of direct mail advertising, while an Epsilon study found that half of US consumers prefer direct mail to email. There’s never.... read more

Direct Mail Tips - Video Series

Presorted Standard vs. Presorted First Class

Ritter's Direct Mail Tips... read more

Presorted Standard vs. Presorted First Class

Presorted Standard vs. Presorted First Class

Events are powerful! They provide your organization with an opportunity to create a lasting impression with clients and prospects by allowing people to experience and interact with your organization. Events position your... read more

7 Simple Hacks for Trade Show Success

7 Simple Hacks for Trade Show Success

Face-to-face event and trade show ideas to reel’em in! 1. Signage, messaging, and special offers should be clear and concise. Check out the range of sight and legibility of any signage you are using by walking toward your exhibit and observing the distance at which you can read your messaging. Is it long, medium, or close range? Your company logo should... read more

Be Remarkable: Variable Data Printing offers the means to stand out

7 Simple Hacks for Trade Show Success

Like so many effective tactics that stand the test of time, variable data printing is still around because it works. It taps onto a time-tested persuasion tactic: a laser focus on the individual consumer’s pain point in any given selling situation.... read more

10 Tips for Designing Large Format Graphics for Your Next Event

Direct mail boosts online marketing response

1. 4 Seconds: Average amount of time spent on first glance of a large format banner or graphic. Focus on the core message, keep copy short. 2. Font Sizes: Formula to calculate font sizes:Viewing distance (in feet) x 0.034 = Height of text (in inches)Height of text (in inches) x 72 = Point size of text 3. Simplicity: Keep your design simple... read more

One Year of Marketing/Direct Mail Ideas

One Year of Marketing/Direct Mail Ideas

It can be difficult to try to come up with a year of marketing opportunities if you’ve never made a schedule before. Here are some ideas to help get the creative juices flowing: January New Year’s Resolution New Inventory Martin Luther King Day Get Organized Get In Shape Get Your Taxes Ready New Calendar February Valentine’s Day Presidents’... read more

Add impact to your direct mail with envelopes

Add impact to your direct mail with envelopes

Your envelope has one goal: to get opened. The outer envelope is just as important as what is inside the envelope. Here’s a few key things to consider: Color: Customers make a subconscious judgment about a direct mail piece within 90 seconds of initial viewing. 60-90% of this assessment is based on color. Adding full color increases response rates by... read more

Blogging Tips for Getting Started

Blogging Tips for Getting Started

1 Know your people. If you aren’t writing to a specific audience that seeks your content, they aren’t likely to come back. Remember the purpose: engaging with your most passionate brand supporters repeatedly and furthering that conversation. 2 Don’t expect to be found. While it is crucial that your blog is optimized for search engines, not everyone will be... read more

Creating a Great Brand Blog (and getting it read)

Creating a Great Brand Blog (and getting it read)

Companies today are engaging consumers on a more personal level than ever before, inviting them inside their walls to hear from decision makers and get a glimpse of their culture. Producing an informative and engaging blog is one of the most useful and cost-effective ways to have this extended conversation. What’s more, studies show that blogs are now one of... read more

5 ways to grow your database

5 ways to grow your database

Simple methods for building your subscriber audience… Once you’ve cleansed your database and optimized how you send your emails, it’s time to speak to more potential consumers. There are several ways to add subscribers to your email communications, and most of them don’t involve any new-age tricks. Remember, you’re seeking subscribers who want to hear from your brand, not just... read more

How often should I mail?

How often should I mail?

Let’s take a look at the potential cadence of a direct mail campaign. Here are a few options: 1.) One and done: many companies just send one large mailing and hope for the best (otherwise known as “spray and pray”). When they do not see great results, they may abandon mailing altogether. There are a few types of one and... read more

Informed Delivery from the US Post Office

Informed Delivery from the US Post Office

Remember when you first started receiving your own mail? Maybe you rushed home from school, expecting your favorite magazine. Or perhaps a birthday delivery from grandparents was eminent. As we age, the pleasant stuff we find inside our mailbox is often outnumbered by mail that’s not as fun—monthly bills come to mind! Still, opening a mailbox after a long day... read more

Resources and Inspiration for Direct Mail Marketing

Resources and Inspiration for Direct Mail Marketing

USPS Irresistible Mail Microsite Irresistiblemail.com, USPS’s Irresistible Mail microsite, includes a selection of the finest and most innovative mail campaigns that brands have successfully executed via direct mail. From case studies to demonstrations on how to create interactive pieces, this site is an all-in-one resource for direct mail inspiration. While you’re there, order your own copy of the “Make Your... read more

Direct Mail Goes High-Tech Part 3

Direct Mail Goes High-Tech Part 3

QR CODES ARE WORKS OF ART Did you know that every Twitter app has a QR code reader? Introduced by Twitter at the end of 2016, it works for any QR code, not just Twitter account links (like Snapcodes). That means that over 328 million people have a QR scanner in their pockets. In addition, all iPhones running iOS 11...read more

Direct Mail Goes High-Tech Part 2

Direct Mail Goes High-Tech Part 2

IP TARGETING MEETS DIRECT MAIL Recently, it’s become possible to take these tactics a step (or two) further. The process involves compiling a database of physical addresses and overlaying it with a list of digital IPs. This typically results in a 40–60 percent match rate between target mailing lists and accurate IP addresses. A large number of marketers are now using...read more

The Data Landscape: First-, Second-, and Third-Party Data

The Data Landscape: First-, Second-, and Third-Party Data

Data-driven marketing is a prevalent buzzword in every marketer’s life, and no doubt you are among the many marketers feeling the pressure to make the most out of your data. According to... read more

Direct Mail Goes High-Tech Part 1

Direct Mail Goes High-Tech Part 1

How Marketing’s Most Steadfast Vehicle Is Combining Technology and Tangibility It’s perhaps unsurprising that a dinosaur such as direct mail doesn’t get a lot of love in a marketing landscape brimming with buzzwords. In an era defined by digital innovation, who gets excited about a piece of mail? The answer may surprise you. Direct mail has shown remarkable staying power...read more

How to write impactful blog posts

How to write impactful blog posts

Three keys to writing useful, entertaining and inspired content. Your blog is the hub of your online content, so before you engage on any other social channels or before you produce any other content like e-books or videos, you have to have a home base. All brands need some kind of flexible content management system – and the main value... read more

How to optimize, manage & monetize your subscriber list

How to optimize, manage & monetize your subscriber list

Maximizing the return on your email list isn’t rocket science, but it does require some strategic planning, says Tim Sweeney. The easy analogy for sending great email content to a poorly maintained database of email subscribers is the proverbial tree falling in the woods. In truth, creating marketing content to package into your emails and then misfiring on who it... read more

Direct mail continues to deliver

Direct mail continues to deliver

Research reveals that direct mail can still achieve exceptional results in driving response and action – among all age groups. A study into consumers’ attitudes towards direct mail reveals that some 79 percent of consumers act on companies’ direct mailings immediately. From Letterbox To Inbox – an attitudinal print tracking study of 1,232 adults conducted by the Direct Marketing Association (DMA)... read more

How to use triggered emails

How to use triggered emails

Automated emails, triggered by a customer’s online actions, can significantly enhance the relevance of your email communications and help generate sales. There is, say the experts, a clear moment of truth when a consumer decides whether or not he or she will enter into a relationship with your brand. In the world of email, delivering those moments of truths that... read more

3 Golden Rules For Social Video

3 Golden Rules For Social Video

An entry-level guide to creating compelling video content According to YouTube, more than one billion users visit its site each month, spending four billion hours watching videos. It is estimated that Youtube gets over 30 million visitors per day. Today, consumers have a tolerance of about two seconds for a video to load. The good news: they desire videos that inform them about your product. Here’s how... read more

Using a Targeted Mailing List to Reach the Right Audience across Multiple Marketing Channels

Using a Targeted Mailing List to Reach the Right Audience across Multiple Marketing Channels

We all know that Direct Marketing response is built on several key fundamentals: Targeted mailing list Marketing channel Solid Offer Timing Each of these elements is important…but, in my opinion, audience targeting that is most important factor. Reaching the right audience with a targeted mailing list transcends channel. If we are focusing our energy on reaching the right prospects, we... read more

How do I find more of my best prospects and clients?

How do I find more of my best prospects and clients?

One idea is to do a reverse profile. How does that work? You compile a list of your best clients (500 qty. records minimum). Then Ritter’s can match with consumer and business demographic overlays that reveal more detailed information about your prospects. Consumer demographics include: Age Gender Marital Status Occupation Children in Household Child Ages Estimated Income Home Owner Dwelling... read more

Milestone Birthday Marketing for Financial Planners & Advisors – Small monthly mailings that generate big response

Milestone Birthday Marketing for Financial Planners & Advisors – Small monthly mailings that generate big response

Milestone birthday marketing is a cost-effective way for financial advisors, stock brokers and estate planners to reach out to new prospects with on-going campaigns that mail small, affordable quantities each month and generates a tremendous lifetime value in return. These are the 3 key milestone birthdays we will be reviewing in this article: Turning 59 ½ Turning 65 and Turning... read more

Emotional Copy Drivers that Generate Response

Emotional Copy Drivers that Generate Response

When developing a direct mail campaign, here are the top emotional drivers that bridge the gap between your client’s needs and wants and your company’s product or service. The first seven drivers were defined by Swedish entrepreneur Axel Andersson and Seattle direct marketer Bob Hacker and are outlined in the Denny Hatch’s book Secrets of Emotional, Hot-Button Copywriting. We are... read more

Paper Traits

Paper Traits

Here are some common paper traits and their definitions, courtesy of Mohawk Papers. Opacity: This measures the amount of light passing through a sheet of paper in values from 1 (the most... read more

Why is web typography a big deal?

Why is web typography a big deal?

Typography and font are terms that are heard a lot in the design world. While typography and font are almost synonymous, there is a difference between the two. A font is the combination of typeface, size, styling and spacing. Typography is the art of arranging type to make written language legible, readable, and appealing. Ellen Lupton, a Typographer said it... read more

Data Processing Mailing Lists

Data Processing Mailing Lists

“How come my mailing list has 20,000 qty. names but only 18,176 qty. were mailed?” Great question. The answer is data processing which helps clean up your database and make your mailing list more deliverable. This saves you money because you are not mailing to vacant homes or duplicate records and you are receiving the highest postal discounts. Let’s take... read more

3 Reasons Why a Company Should Use a Purl Campaign

3 Reasons Why a Company Should Use a Purl Campaign

As a web developer and designer, I often create web applications that serve the purpose of showcasing the customer’s product(s). These web applications serve the purpose of another platform to reach a company’s target demographic. But what if there was a way to design and utilize a webpage that generates leads for potential customers? This is what the real benefit... read more

How to Create a Direct Mail List

How to Create a Direct Mail List

Mailing lists are very important to the outcome of a direct mail campaign. Get the message to the right person at the right time and you are well on your way to success. Having a “bad” list can likewise sink all your hard work. Let’s take a look at how to best compile a list for maximum success. First, create... read more

4 Tips for a Successful Eblast

4 Tips for a Successful Eblast

One of the roles I have at Ritter’s Communications is developing marketing emails for our clients. Email marketing has dramatically increased companies’ ROI due to the progressive use of technology among consumers in today’s society. A recent statistic from Litmus.com showed that email marketing is the third overall lead generation source. Developing emails can have a big impact on your... read more

7 Guidelines to designing for print and web

7 Guidelines to designing for print and web

Guest blogger Mary Gualtieri As I continue to develop my career in the web industry, I have found my journey has taken me to Ritter’s Communications. I have been a here for... read more

Envelope Teasers

Envelope Teasers

When designing your next direct mail campaign, have you considered envelope teaser copy? Here’s a list of some common envelope teasers that can help get your envelope opened: See Inside Open Immediately Free Gift/Offer/Issue RSVP Membership Survey We Need Your Help Urgent Special Offer Your Exclusive Invitation Limited Time Offer Sale Last Chance Official Notification... read more

Dimensional Mail

Dimensional Mail

This is a type of direct mail that is any shape other than flat like a post card or sales letter and is one of the most effective ways to reach elusive prospects with your sales message. A dimensional mailer is simply one that has more than two dimensions. Unlike a letter, postcard or self-mailer, it has three dimensions. Dimensional... read more

Mail Prep Checklist

Mail Prep Checklist

Next time you are planning a direct mail campaign, use this handy checklist. Specific description of what is being mailed. (specs should include paper type, weight, page count, folding description, flat and finished size) Number of pieces being printed vs quantity being mailed. Size and weight of each piece. (are all pieces common or are there multiple versions that may... read more

The 40/40/20 Rule

The 40/40/20 Rule

Developed by marketing guru Ed Mayer, the 40/40/20 rule of direct marketing is a tried-and-true formula for success that has been proven and followed for decades. The principle is that 40 percent... read more

What is the difference between Reader Spreads and Printer Spreads?

What is the difference between Reader Spreads and Printer Spreads?

Let’s untangle the mystery between reader spreads and printer spreads so you will know how to set up your next booklet, catalog or magazine. The order in which we see the pages... read more

7 New Rules for Engagement for B-2-B Direct Marketing

7 New Rules for Engagement for B-2-B Direct Marketing

A big challenge for marketers, and one that’s become a must in the age of algorithms, is how to engage with customers. We loved this presentation that was made at the DMA2011... read more

Database Basics

Database Basics

Listed below are guidelines for preparing your data list to meet USPS standards and personalization guidelines for variable data print: The rule to remember is: when in doubt, give everything its own individual field in the database... read more

Snappacks: What are they and why are they effective?

Snappacks: What are they and why are they effective?

Before you design your next direct mail piece, consider the standard formats that are available and what would work best for your campaign. Here are the most popular formats for direct mail: -Full dress package: Usually a letter-sized envelope with up to six inserts: outer envelope, letter, brochure, lift letter, reply card and reply envelope. Advantages: all inclusive and allows... read more

What are standard formats for direct mail?

What are standard formats for direct mail?

Before you design your next direct mail piece, consider the standard formats that are available and what would work best for your campaign. Here are the most popular formats for direct mail:... read more

Get Your Creative Briefs On

Get Your Creative Briefs On

Get started on your creative brief today! Creative briefs can sometimes be one of the most challenging aspects of starting a new marketing campaign. To distill your thoughts and concepts into... read more

HOW TO: Campaign Effectively Using Direct Mail

HOW TO: Campaign Effectively Using Direct Mail

Let’s begin by examining the different types of direct mail pieces in order to get a better idea of how they can be utilized in a campaign. Common direct mail pieces include... read more

Don’t Forget to Tip!

Don’t Forget to Tip!

What is Card Tipping? When you hear your print professional speak about Card Tipping, they’re not talking about a monetary donation given when the service was acceptable or remarkable; they’re talking about... read more

Target Marketing VS Shotgun Marketing

Target Marketing VS Shotgun Marketing

Our blog today is about the differences between Targeted Marketing and Shotgun Marketing. Targeted marketing allows a business to advertise to a specific set of consumers based on any variable such as age... read more

Marketing Automation Campaigns

Marketing Automation Campaigns

Successful marketing campaigns start with an in-depth knowledge of your customers. We explore your markets, define your target audience and campaign objectives, and... read more

Variable Data and Personalization

Variable Data and Personalization

Whether you are looking to reach a large audience with versioned messaging based on geographic location, or a smaller targeted audience using multiple filters and specific... read more