Facebook marketing is an excellent way to support your other marketing efforts. Instead of creating a “social media campaign”, present a coordinated message with your other channels. Direct mail benefits from a “lift” in response when you target your list recipients on their social media channels. Even if you think your B2B client doesn’t use Facebook, there’s a good chance that they do after hours and that’s where you leverage that screen time: presenting your ads, increasing your visibility and your chances of engaging with them.
Custom Audiences – Upload a list of contacts to Facebook and they can retarget as many of those contacts with existing Facebook Accounts.
Look-A-Like Audiences – Upload a list of contacts and Facebook will look for account holders that mostly resemble your list and place your ads on their feeds. The look-a-like audiences are contacts outside of your list. The more contacts, the better.
Retargeting Pixel – When prospects visit your site, you can have tracking code recognize visitors and place ads in front of them while they engage with social media sites.
Audiences – Use Facebook’s Selectors to narrow down a group of their users based on things like geography, demographics, behavior, interests and many others.
Instagram is a social media network based on using images to share and socialize. It’s owned by Facebook and has gained significant traction with a younger demographic. Their ad service offering is the same as Facebook.
Adding “social media cover” to a direct mail campaign can significantly impact the results of your campaign.
If you would like to add social media to your next project, call us at 954-771-7204 to set up a complimentary 15-minute consultation.